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March 31, 1998 (Walt Disney Pictures/Walt Disney Home Video)[]

Nickname: "Walt Disney Company Intro: Little Mermaid Edition"

Visuals: Depends on the bumpers described below.

Bumper A: We see clips from The Little Mermaid, before going to a live action environment with a live action fishbowl showing CGI versions of Gil and Phil from the movie, and then a live action Jodi Benson (who plays Ariel) coming up introducing the movie The Little Mermaid, going to the next bumper.

Bumper B:

  • Coming Soon to Theaters: Following the introduction, Jodi Benson introduces a sneak peek of the studio's upcoming feature Mulan with CGI replicas of Gil and Phil, before cutting to the teaser for Mulan.
  • Coming Soon to Theaters (B): After the trailer for Mulan, Gil and Phil, along with Jodi Benson, introduce a sneak peek of A Bug's Life. We can see a paper with the Mulan logo along with "COMING TO THEATERS 1998", shown below it. We then cut to the teaser for A Bug's Life, with Benson continuing to narrate.
  • Coming Soon to Video: After the trailer for A Bug's Life, we cut back to Gil and Phil, along with Jodi Benson, introducing their newest video release Melody Time, which was released on VHS as a Masterpiece Collection title.
  • Coming Soon to Video (B): After the trailer for Melody Time, we cut back to Gil and Phil, along with Jodi Benson, introducing the new compilation video The Spirit of Mickey.
  • Coming Soon to Video (C): After the trailer for The Spirit of Mickey, we cut back to Gil and Phil, along with Jodi Benson, introducing their direct-to-video sequel Pocahontas: Journey to a New World.
  • Coming Soon to Video (D): After the trailer for Pocahontas: Journey to a New World, we cut back to Gil and Phil, along with Jodi Benson, introducing their newest Masterpiece Collection video release of Lady and the Tramp.
  • Disney Cruise Line: After the trailers, we cut back to Gil and Phil, along with Jodi Benson, giving us a message to Disney Cruise Line.
  • Disney's One Saturday Morning: After the Disney Cruise Line message, we cut back to Gil and Phil, along with Jodi Benson telling them about Disney's One Saturday Morning on ABC.
  • Feature Presentation: We start with the camera zooming out of an extremely close, tilted shot of the words "FEATURE PRESENTATION", done in gold (a la 20th Century Fox structure logo). As the camera pans out to a comfortable distance/angle, the letters are revealed to be sitting at the center of a dark-blue stadium on a gradient black to indigo background, with several spotlights standing still in the background. The logo is shown on a live-action television, viewed from a fishbowl underwater. As a result, the logo look slightly distorted by the ripples in the water, and as the camera pans into the television set the logo is being shown on, the aforementioned fish are initially seen at the left and right of the screen, and a castle that is in the fishbowl is covers up part of the lower-left screen.
  • Stay Tuned: Before fading away to the home video variant of the THX "Broadway" logo, Jodi Benson (as part of the filler at the start of the VHS where she converses with her CGI pet goldfish, Gil and Phil) reminds the audience to stay tuned for a music video.

Technique: A mix of live action and CGI.

Audio (Bumper A): An excerpt from the song "Under the Sea", along with some dialogue introducing the film.

Audio (Bumper B): The actual bumper is silent, along with some dialogue.

Availability: Seen on the 1998 Masterpiece Collection VHS issue of The Little Mermaid.

Editor's Note: Disney's first attempt at a set of custom VHS bumpers. This practice would later be replicated on Mulan, using shorter clips compared to this set of bumpers.

October 27, 1998 (Walt Disney Pictures/Walt Disney Home Video)[]

Nicknames: "Walt Disney Company Intro II"

Visuals: Depends on the bumpers described below.

Bumper A: A light moves over from a black background, and a white flash appears. The flash reveals itself to be clips from The Rescuers. We cut to a yellow box in the upper left corner, and a filmstrip appears, and then a blue box appears at the bottom half of the screen. The black words "get" slide up and the white words "ready" slide up from the bottom. Then it cuts to clips from 101 Dalmatians and A Bug's Life, then it cuts back to the screen, but the words "get" is replaced by "hold" and "ready" is replaced by "on". After that, it cuts to a clip from Mulan, and it cuts back to the screen, only this time the black word on the yellow box reads "brace" and the white word on the blue box reads "yourself". This cuts to more clips from Mulan and The Rescuers, then it cuts to the film countdown with the yellow words "action", sliding up and a zoom in effect. It cuts to clips from Mighty Joe Young, and it cuts back to the countdown, only this time it reads "fun" instead of "action". Finally, it cuts to a clip from Mulan and A Bug's Life, and it cuts back to the countdown, only this time it reads "adventure". Then it cuts to clips from 101 Dalmatians, The Rescuers, Mulan and Mighty Joe Young, before it fades to the Coming to Theaters bumper from Bumper B.

Bumper B:

  • Coming to Theaters: We fade into a screen that has a yellow box in the upper-left corner and a cerulean blue box at the bottom half of the screen. Just as we fade in, black text that reads "coming soon to theaters" (with "theaters" in a slightly larger font, placed below "coming soon to") fades onto the screen in the yellow box. The "Walt Disney Pictures" logo (with the "PICTURES" text more closely packed-into each other) fades in on the blue box at the bottom. As this all happens, blue-tinted pictures of film used for movie cameras can be seen cycling in the box in the upper-right corner of the screen.
  • Coming to Video: A bright, lens-flare-styled flash occurs. After the flash disappears, we see a screen that has a yellow box in the upper-left corner, a box of blue television static that has an oddly designed, "retro" styled television set with a transparent screen in the upper right corner, and a cerulean blue box at the bottom half of the screen. We see blue text that reads "coming soon" fading in on the yellow box, followed by the Walt Disney Home Video logo (with the "HOME VIDEO" text packed closely together underneath the Walt Disney text) logo fading in on the blue box. At the same time, the television screen on the television set has the Gold 1991 Walt Disney Home Video logo fade in.
  • Feature Presentation: There is a white flash that becomes a yellow square, which moves to the upper right of the screen to reveal a blue background with a test pattern. Then the words "feature presentation" in white zoom in while a purple filmstrip appears and wipes the background away. The background becomes black and "feature" moves from right to left above "presentation".

Technique: A mix of live-action and computer animation.

Audio (Bumper A): A techno hip hop tune with whooshes and Brian Cummings saying, "And now... get ready... hold on... and brace yourself... for all the action... fun... and adventure... coming your way from Walt Disney Studios!"

Audio (Bumper B): Just Brian Cummings saying, "Coming soon to theaters from Walt Disney Pictures." or "And coming soon, from Walt Disney Home Video...".

Audio (Bumper C): A whooshing sound when the flash appears, followed by Brian Cummings saying "And now, Disney proudly presents: The Lion King II: Simba's Pride!"

Availability: Extremely rare, as it only appeared on the original release of The Lion King II: Simba's Pride.

Editor's Note: A failed attempt to replace the 1996 Walt Disney Company Intro and its corresponding bumpers, this ambitious set of bumpers were only used for one tape. The concept of the filmstrips, the color scheme and some of the font choices seem to have laid the groundwork for the 1999 clip-ons.

February 2, 1999 (Walt Disney Pictures/Walt Disney Home Video)[]

Nicknames: "Walt Disney Company Intro: Mulan Edition"

Visuals:

  • Please Stay Tuned: On a red-black gradient background, we see the yellow Mulan symbol. Above it is "Please Stay TUNED".
  • Introduction: Cutting away from the "Please Stay TUNED" bumper, in the forest is Cri-kee, Mushu, Mulan (in her male soldier disguise) and the black horse Khan introduce us to the previews.
  • Coming Soon to Video (A): Just the 1991 Walt Disney Home Video logo without any modifications. A bug cuts itself, revealing that of Mushu and his bug Cri-Kee riding underwater on a sea. Then it cuts to the trailer for A Bug's Life.
  • Coming Soon to Video (B): After the trailer for A Bug's Life, we cut to Cri-Kee hitting a gong; this then cuts to a screen with Mushu and Cri-Kee, then Mulan kicks away to reveal the trailer for Winnie the Pooh: Sing a Song with Pooh Bear.
  • Coming Soon to Video (C): After the trailer for Winnie the Pooh: Sing a Song with Pooh Bear, Mushu tries to hold his gong and kick its mallet out. Then it reveals the trailer for the Masterpiece Collection release of 101 Dalmatians.
  • After the Movie: On a paper sheet, we see Mulan's bug taking away and start writing Chinese characters. Then it zooms in, and a stone background, with "www.DisneyVideos.go.com" wipes in slowly and the Go Network logo appears, then it cuts to the same characters doing interwork. This can be only seen on early printings.
  • Sneak Peek: Just the logo for Disney's Tarzan.
  • Feature Presentation: Same as the "Please Stay TUNED" ID, except the text says "Feature PRESENTATION".

Technique: Some clip-ons are digital graphics with fading effects, while others use digital ink and paint animation from Walt Disney Animation Studios and/or CGI with 2D computer effects.

Audio: A sound of a gong being struck, along with Brian Cummings cheerfully narrating:

  • Please Stay Tuned: "Please stay tuned after the previews for a special behind-the-scenes look at an upcoming Disney animated entertainment event!"
  • Coming Soon to Video: "Coming soon to home video!"
  • After the Movie: "After the movie, play exciting games and go on new adventures with Mulan at www.DisneyVideos.go.com, part of the Go Network."
  • Sneak Peek: "And now, a sneak preview of Disney's all-new animated motion picture, Tarzan!"
  • Feature Presentation: "And now, our feature presentation!"

Availability: Seen on the 1999 Masterpiece Collection release of Mulan.

Editor's Note: Much like the bumpers on The Little Mermaid, all the bumpers in this intro are creatively blended into the start of the trailers.

October 26, 1999 (Walt Disney Home Video)[]

Visuals: Over a random clip of Pinocchio, a clip-on appears in a stylized font.

Clip-ons:

  • Coming Soon to Own on Video
  • Available This Holiday Season
  • Feature Presentation

Technique: Computer animation superimposed onto archival footage, which uses traditional cel animation by Walt Disney Animation Studios.

Audio: The first two clip-ons feature specially recorded instrumental cues, while the third has some of "When You Wish Upon a Star." All three have Brian Cummings doing the announcement.

Audio Variants:

  • On the “Available This Holiday Season” clip-on, Brian Cummings announces, “Available to own this holiday season...” while an instrumental rendition of "Jingle Bells" plays.
  • On the “Feature Presentation” clip-on, Brian Cummings cheerfully exclaims, “And now, our feature presentation!”

Availability: This custom bumper set only appears on the 60th Anniversary Edition of Pinocchio.

Editor’s Note: The “...To Own on Video” and “Feature Presentation” announcements were later used in the 1999-2010 IDs. The "Available This Holiday Season" later got its own bumper below. Along with the two sets of bumpers listed below, these were used as early templates for the 1999-2010 IDs. This is one of the earliest bumpers to use the voiceover variants for the 1999 filmreel bumpers.

November 9, 1999 (A) (Walt Disney Home Video)[]

Visuals: We zoom in on a snow-covered house, as the text "AVAILABLE THIS HOLIDAY SEASON" zooms toward the screen.

Technique: Computer animation superimposed onto archival footage.

Audio: Brian Cummings announces, “Available to own this holiday season...” while an instrumental rendition of "Jingle Bells" plays.

Availabity: This bumper appears only on I’ll Be Home for Christmas and A Walt Disney Christmas.

November 9, 1999 (B) (Walt Disney Home Video)[]

Visuals: Same as the previous ID, except with Mickey's Once Upon a Christmas.

Clip-ons:

  • Coming Soon to Own on Video
  • Now Available to Own on Video
  • Feature Presentation

Technique: Computer animation superimposed onto archival footage, which uses digital ink and paint animation by Walt Disney Television Animation.

Audio: Like the previous ID, some associated music and Cummings' voiceover.

Audio Variant: On the “Feature Presentation” clip-on, Brian Cummings cheerfully exclaims, “And now, our feature presentation!”

Availability: Like above, this is a custom bumper set only appearing on Mickey's Once Upon a Christmas.

Editor’s Note: Unlike the previous ID, all three announcements were later used in the 1999-2010 IDs. The font for these clip-ons was later used in the next ID.

December 7, 1999 (Walt Disney Home Video)[]

Visuals: Same as the previous two IDs, except with Inspector Gadget.

Clip-ons:

  • Coming Soon to Own on Video and DVD
  • Now Available to Own on Video and DVD
  • Feature Presentation

Technique: Computer animation superimposed onto archived live-action footage.

Audio: Like the previous two IDs, some associated music and Cummings' voiceover.

Audio Variant: On the “Feature Presentation” clip-on, Brian Cummings cheerfully exclaims, “And now, our feature presentation!”

Availability: This is a custom bumper set only appearing on Inspector Gadget.

Editor’s Note: All three announcements were later used in the 1999-2010 IDs.

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